USA: Transitions Group has launched Viciniti, a rebranding of its ExecuStay Midwest company to Viciniti.
Under the new name, Viciniti will continue to provide extended stay living and temporary apartments in cities across the US. The properties include fully-equipped kitchens, laundry facilities in each apartment amongst other amenities as well as resort-style pools, fitness centres, and pet-friendly spaces.
Lynda Najera, vice president of Viciniti, said: “We’ve built many strategic partnerships in business over the past 30 years. As an employee-owned company, we decided it was time to have a brand we own. The new name and identity will empower our employee-owners to discover innovative ways to serve each other and our customers. We are embracing the forward-thinking shift of a digitally mobile workforce. Helping our guests find their way around the local places we know so well makes our experience truly unique and enriching.”
The company started using the ExecuStay name, first as a franchise under Marriott International in 2004, then Oakwood Worldwide in 2014, and most recently in a licensing agreement with Dwellworks. Guests can now search and book Viciniti locations all over the United States on the company’s new website. The rebrand also hopes to establish sustainable practices company-wide.
Gabriel Wacker, vice president of sales and marketing, said: “We believe it’s the right thing to do for our earth, our customers, and our families. While there is no quick solution for sustainability, we know our small but sustained efforts will have a tremendous impact over the long haul.”
