USA: WoodSpring Suites, the new-build extended-stay brand from Choice Hotels, has opened six hotels during the month of May with 300 in the pipeline across the US.
The openings account for 732 new economy extended-stay rooms and 1,414 total new rooms for the brand since January 2023. WoodSpring Suites also has about 38,000 rooms in the domestic pipeline.
Recent locations for WoodSpring Suites include New York, Texas, Virginia, Illinois, Florida and California.
In total, Choice Hotels’ extended stay brands have reached nearly 500 units in the US at the end of Q1 2023, a 28 per cent increase year-on-year. Additional openings are expected under brands including Suburban Studios, MainStay Suites and Everhome Suites.
Ron Burgett, senior vice president of extended stay development at Choice Hotels, said: “While others are just now entering the segment, we have a track record of success. Our dedicated team of extended stay experts—which is now more than 60 strong—has established a proven model, proven performance, and proven exit of a brand like WoodSpring.
“We breathed new life into WoodSpring Suites with our acquisition in 2018 and have since designed a smart development model that brings projects to market quickly while streamlining operational costs. These hotels are now opening and with demand for this segment outpacing supply by nearly two to one, plus continued interest from institutional investors, we’re going to keep opening WoodSpring Suites across the country.”
This year, Hilton and Marriott have announced brand launches in the extended stay sector.
