US: Construction of the first StudioRes property, a midscale extended stay brand under Marriott, has begun in Fort Myers, Florida, led by Concord Hospitality.
Announced in June 2023 as project MidX, the StudioRes brand is Marriott’s latest affordable midscale extended stay brand in the United States and Canada.
At 124 rooms and 54,000 square feet, the StudioRes prototype is expected to be Marriott’s most affordable cost-per-key product to develop and build.
StudioRes hotels will offer fully furnished studio rooms with a kitchen and queen sized beds. Public spaces will include amenities such as daily coffee service, a fitness centre, laundry room, vending area, communal table and covered patio.
The StudioRes property in Fort Myers is expected to open in Spring 2025. It is being developed by Concord Hospitality alongside its long-time partner Whitman Peterson. Concord expects to develop around 50 StudioRes properties, spanning several submarkets in US cities, with additional projects scheduled to break ground in the coming months.
“Concord Hospitality has enjoyed a longstanding, successful relationship with Marriott,” said Mark Laport, CEO and president, Concord Hospitality. “It has been a collaboration of trust, quality, and strategic growth, which is why Marriott has welcomed Concord as an active advisor in the development and design standards of many of their current hotel prototypes. The groundbreaking on Marriott’s first StudioRes property is yet another milestone achievement for us as Concord continues to remain a top-choice developer and operator for hotels in North America.”
Concord currently operates nearly 80 properties within the Marriott brand portfolio.
Noah Silverman, global development officer, US and Canada, Marriott International said: “The groundbreaking of the first StudioRes hotel is a significant milestone for Marriott International, as we continue to work toward our goal of expanding offerings to meet the needs of guests for every stay purpose.
“Taking a new build brand from announcement in June to groundbreaking in January is thrilling, and we’re grateful for the longstanding relationship we have with Concord Hospitality and Whitman Peterson to bring the StudioRes vision to life,” he added.
