UK: Digitalised hospitality platform NUMA Group has entered the UK market, partnering with management company New World Hospitality Group to launch NUMA Bloom in the former Bedford Corner Hotel in London.
In a deal advised by Knight Frank, the 86-unit property is located at 11-13 Bailey Street in the centre of Bloomsbury.
The hotel will be upgraded to integrate NUMA technologies, allowing guests to use their smartphones to check in, check out, open their room doors and communicate with NUMA’s digital guest service team 24 hours.
Philipp Rohweder, director of real estate, NUMA Group, said: “We are thrilled to announce our expansion into the UK and our first property in London. As Europe’s most popular tourist destination and with a population of almost nine million, this cosmopolitan city could not be a better fit for the NUMA success model. With the launch in London Bloomsbury, we have taken another decisive step towards being present in all European metropolises.”
Dimitri Chandogin, president of NUMA Group, added: “As Europe’s leading provider of high-quality digital accommodation, we are delighted to be entering the UK market and are well prepared to further expand our portfolio in London and the UK. In the long term, we plan to be present in all major UK cities.
“We are actively looking for suitable properties in prime locations such as Brighton, Manchester, Bristol, Belfast, Edinburgh and Glasgow. Not only are we creating a new generation of accommodation for the modern traveller, but we are innovating the entire industry in the UK,” he said.
With the launch of NUMA Bloom in the UK, the group is now present in 15 European countries and 33 European cities with more than 5,850 units.
