Hosted by SAN editor Eloise Hanson.
Sponsored by The Residence.
Loyalty programs haven’t been a major focus for serviced apartments. Yet with established hotel chains now launching extended stay brands, independent operators may explore new strategies to cultivate guest loyalty and compete.
What we discussed:
• How to develop a relevant loyalty program for the modern extended stay traveller
• Data collection and analysis – tailoring loyalty programs for maximum impact
• Alternative models that go beyond points and rewards
• The role of online booking platforms and communication tools to streamline the booking process
With thanks to:
• Kristi Gole, EVP strategy, Global Hotel Alliance
• Steve Lowy, Founder, The Residence and Jitaku
• Victoria Curley, head of commercial, Roomzzz Aparthotels
• Natalia Rakowska, group marketing manager, Lamington Group
