Japan: The Ascott Limited has partnered with real estate company Tokyo Tatemono to launch SEN/KA TOKYO by The Crest Collection in the capital city.
Expected to open in the second half of 2029 in the Yaesu district near Tokyo Station, SEN/KA TOKYO by The Crest Collection marks the debut of Ascott’s luxury brand in Japan and will become the thirteenth property in the brand’s global portfolio.
The hotel-in-residence will occupy four levels (sixth to ninth) of the Yaesu 1-Chome North District Type 1 Urban Redevelopment Project, led by Tokyo Tatemono. It will feature 92 guest rooms available for both short and extended stays.
Katsuhito Ozawa, senior managing executive officer at Tokyo Tatemono, said: “Tokyo Tatemono considers this redevelopment project to be of utmost importance, as the Yaesu area, where the project is located, is the founding site of our company. Additionally, we anticipate a synergistic effect from the multiple redevelopment projects we are currently undertaking in the surrounding area. We are extremely honoured to have the opportunity to introduce The Crest Collection, a luxury brand by Ascott, with the opening of the brand’s first property in Japan.”
He added: “SEN/KA TOKYO by The Crest Collection will incorporate elements of kimono culture, tradition and craftsmanship into the property’s design and stay experience. During the planning phase, we discovered that there are challenges in passing down these traditions, particularly due to a shortage of craftsmen skilled in the traditional techniques of kimono fabric production. Despite these challenges, we are committed to preserving the rich history of this land and ensuring its continuation through our business activities.”
Christian Baudat, country general manager, Ascott Japan, said: “We are delighted to introduce The Crest Collection brand to the Japanese market through our first joint project with Tokyo Tatemono.
“With short stays becoming longer and long stays becoming shorter, travellers now demand a wider variety of accommodation options and value flexibility more than ever. SEN/KA TOKYO by The Crest Collection will be Ascott’s third hotel-in-residence concept near the Tokyo Station, joining Ascott Marunouchi Tokyo and Oakwood Premier Tokyo. This addition will further enhance Ascott’s ability to cater to both domestic and international travellers seeking authentic, memorable experiences, providing them with a wide range of options and diverse opportunities to enrich their travels.”
Launched in 2016, The Crest Collection currently includes seven operational properties across France, Indonesia, Malaysia and Singapore, with six more in development including SEN/KA TOKYO.
