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Worldwide: The 2025 Global Serviced Apartment Industry Report (GSAIR) shows stable global rates, rising investment, and growing demand driven by corporate relocations.
The report, which includes analysis and insight from buyers, operators and consultants, has been released by consultancy firm Ariosi via market research company Travel Intelligence Network.
Data is based on 1.6 million room night bookings through the Habicus Group (which owns Ariosi), viewed through the lens of CACI Ltd’s analysis. The data has been used to provide a “state of the sector” update.
Global ADR in 2025 stands at £145, with London, Paris and Amsterdam all seeing a variance of less than two per cent year-to-year.
The global average varies significantly based on location, apartment type, and whether pets are permitted. New York for instance reported the highest ADR of £265 (based on at least 50 bookings).
Looking ahead, the European serviced apartment sector is expected to grow by 16,500 rooms by 2030 of which the UK accounts for 30 per cent, followed by Germany (20 per cent), and Spain and France (six per cent).
Additional insights including forecasted trends, performance outlook, the impact of regulations and more, are featured in the form of interviews and written contributions from industry leaders.
Some key takeaways include:
• Corporate demand is expected to continue fuelling growth, led by an increase in relocations.
• Investors targeting serviced apartments rose by three per cent (27 per cent) in 2025.
• Over the next five years, approximately 30 per cent of Europe’s branded serviced apartment pipeline will be located in the UK. London will account for 15 per cent of that pipeline.
• The global serviced apartment market is expected to reach approximately £183 billion by 2030.
Alistair Murray, COO of Ariosi, said: “2026 represents a critical inflection point for corporate travel managers, relocation specialists and the serviced apartment sector. Traditional accommodation as well as wider corporate travel and relocation strategies must evolve at pace to meet the demands of a transformed workforce and increased regulatory environment globally.
“Several factors are bearing influence: changing client expectations, employment models, the emerging sectors fuelling growth in demand, legislation, the accelerating evolution of AI, and shifting investment patterns. All of which are set to impact the sector’s structure, proposition and client demand patterns.
“Flexibility will be the guiding principle heading into 2026 to accommodate ongoing wider geopolitical and geoeconomic changes and influences. Whilst there is significant opportunity for growth, buoyed by an increased appetite for the sector from investors and corporate relocation demand, operators also need to sustain their own investment across technology, reporting and data to ensure they are ready to capture and fulfil that demand in the months to come,” he said.
Read GSAIR in full here.
Highlights:
• Corporate relocations are expected to continue driving demand for serviced apartments across major global markets
• Investor interest in serviced apartments has increased, rising by three per cent to 27 per cent in 2025
• The United Kingdom will account for approximately 30 per cent of Europe’s branded serviced apartment pipeline over the next five years
• London alone will represent 15 per cent of the European pipeline
• Average daily rates remain stable, with the global ADR at £145
