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UK/Spain: Tech-enabled hospitality platform NUMA has launched a multi-brand strategy across Europe, introducing the premium Native by Numa brand with its first deal in Spain.
The group will now operate with two brands: NUMA, and the newly introduced premium brand Native by Numa, which follows the acquisition and integration of Native Places in the UK.
Native by Numa is positioned as the lifestyle luxury arm of the group. The brand currently has 20 properties and 1,000 units signed in the UK and will expand into Europe for the first time with a project in Spain. NUMA Group is targeting institutional investors with properties between 80-300 units in locations such as Rome, Paris, Zurich, Nice, Naples, Dublin, Athens, and Vienna.
Christian Gaiser, CEO of NUMA Group, said: “The launch of our multi-brand strategy, with ‘Native by Numa’ as our new premium offering marks a pivotal moment for the group. It reflects our deep understanding of the evolving needs of the modern traveller. We are proving that it’s possible to merge world-class, high-touch service and unique, authentic experiences with the power and efficiency of a proprietary technology platform.
“Native by Numa allows us to unlock the full potential of unique properties in prime European locations, offering guests unforgettable stays and providing our real estate partners with an optimised, high-performing asset class. We’re responding to a powerful pull from our real estate partners to take this concept global, starting with Europe, and are thrilled to announce that we’ve already signed our first location in Spain. This is the future of hospitality – tech-enabled, design-forward, and deeply human.”
Olivia Immesi, CEO of Native Places, added: “The launch of Native by Numa across Europe is a testament to the power of combining authentic, high-touch hospitality with smart, scalable technology. We have always been dedicated to creating spaces with soul that are rooted in their local neighbourhoods.
“Now, powered by NUMA’s digital hospitality platform, we can further elevate the guest experience while delivering superior operational efficiency. This is the future of boutique hospitality – thoughtfully designed, deeply personal, and intelligently operated for the modern traveller.”
NUMA Group operates 10,000 signed and live units across 42 cities in 15 countries, managing assets valued at more than €2.5 billion.
Highlights:
• NUMA Group has launched a multi-brand strategy across Europe, introducing its premium offer Native by Numa
• The first Native by Numa property will open in Spain, marking the brand’s European debut following its UK integration
• NUMA is targeting institutional investors with urban properties of 80–300 units in major European cities
• The group now operates 10,000 units across 42 cities in 15 countries, managing assets worth more than €2.5 billion
