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Worldwide: Property management system RMS has integrated with customer data platform TrustYou to give operators a unified guest view.
The integration enables hospitality operators to bring guest information from multiple systems together in real time, creating a single profile for guests.
It connects the RMS property management system with TrustYou’s customer data platform, so whenever a reservation or guest profile is created or updated in RMS, the relevant information is automatically synchronised with TrustYou. This includes booking details, stay history, room preferences, transaction data, as well as information from booking platforms, guest feedback, CRM, and marketing systems.
TrustYou’s Audience AI can use these profiles to build “intelligent audience segments” for targeted marketing campaigns. Property teams can also access guest preferences and stay history within their existing RMS workflow through TrustYou’s browser plugin.
Adam Seskis, CEO of RMS, said: “Hospitality businesses have access to more guest data than ever before, but much of it remains fragmented across disconnected systems. Bringing that information together in one place does more than support better marketing. It also lightens the load for front desk teams.By giving teams a real-time view of every guest within their existing workflow, we can reduce the friction created by technology and give staff more time to focus on the art of hospitality: welcoming guests, building relationships, and delivering a genuinely personal experience.”
Will Howes, VP APAC at TrustYou, said: “Hotels are not short of guest data, but they often lack a practical way to make it accessible and use it at the right moment. Our integration with RMS helps turn scattered information into clear, actionable guest intelligence. The real value lies in making that insight available to the people and systems that need it, whether that is a marketing team planning a campaign or a front desk employee welcoming a returning guest. Together, RMS and TrustYou are helping operators move from simply collecting data to using it with greater purpose.”
Highlights:
• RMS has integrated its property management system with TrustYou’s customer data platform, giving hospitality operators a unified, real-time view of guest profiles across multiple systems
• The integration automatically synchronises reservation details, stay history, room preferences, transaction data, guest feedback and CRM information to create a single guest profile for each traveller
• TrustYou’s Audience AI uses the unified guest data to build targeted marketing segments, while hotel teams can access guest preferences and stay history directly within the RMS workflow
