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US: Landing’s report shows that nearly three-quarters of travellers say accommodations for longer stays don’t meet their needs, highlighting demand for more flexible options.
According to a nation-wide survey on 1,000 Americans, Landing has found that 85 per cent of those surveyed have taken a trip of five nights or more in the past five years, and 73 per cent said they book accommodations differently for longer stays.
As the lengths of trips extend, travellers’ needs also change. While price and location remain top priorities, nearly half (49 per cent) of the survey participants said they put comfort and liveability among their top considerations, while 41 per cent value having a kitchen, laundry and workspace that come with their stay.
“There’s a meaningful difference between a stay that works and one that genuinely makes the trip better,” said Bill Smith, Landing’s founder and CEO. “As travel habits evolve, our industry has an opportunity to rethink the spaces we offer and the experience around them so travellers don’t have to compromise on what matters most.”
Other key findings of the survey include:
- 60 per cent of all participants said they would choose an option that combines hotel-level consistency with the amenities and comfort of a furnished apartment at a comparable price.
- 58 per cent of the participants said no accommodation option fully meets their needs at least some of the time — hotels are reliable but often lack comfort and space, while vacation rentals offer comfort and space but often lack consistency and reliability.
- 41 per cent of the participants said that when accommodations fall short, they spend more on food, backup arrangements or upgrades.
- Families and frequent business travellers feel the gap the most — 79 per cent of parents prioritise different aspects for stays longer than five nights, and 87 per cent of business travellers said they feel the need to settle at least sometimes.
“After several days away, we all start to crave the comforts of home,” said Marcus Higgins, Landing’s co-founder and president. “That’s exactly what Landing was built for. We want to give travellers the space and comforts of home with the reliability and consistency they expect from a hotel. And by partnering with multifamily communities across the country, we’re able to bring that experience to more travellers, whether they’re away for a few nights, a few weeks or longer.”
The full report can be read here.
Highlights:
- Landing’s nationwide survey of 1,000 Americans found that 73 per cent book accommodation differently for stays of five nights or more, while 85 per cent had taken a trip lasting at least five nights within the past five years.
- Comfort and liveability become increasingly important for longer stays, with 49 per cent of respondents ranking them among their top accommodation considerations. A further 41 per cent prioritise practical amenities such as kitchens, laundry facilities and workspaces, alongside price and location.
- Long-stay accommodation shortfalls can increase travel costs, with 41 per cent of respondents saying they spend more on food, backup accommodation arrangements or upgrades when their accommodation does not meet their needs. Families and frequent business travellers report the greatest challenges.
- 60 per cent of respondents would choose a property combining hotel-style consistency with the space and amenities of a furnished apartment at a comparable price, suggesting demand for flexible accommodation that bridges the gap between hotels and vacation rentals.
