Rotana targets 25 properties in Egypt by 2030

Egypt: Rotana is planning to expand its portfolio in Egypt to 25 properties by 2030, representing its third-largest market after the United Arab Emirates and Saudi Arabia.

It builds on Rotana’s presence in the country, with three properties comprising 1,406 keys in destinations such as Sharm El Sheikh and the North Coast. Rotana has eight more properties and 2,063 keys under development.

Rotana aims to expand its presence across Cairo, Luxor, Alexandria, the North Coast and Red Sea locations.

The expansion will consider a range of product types aligned with the needs of each location. While the Rotana Hotels & Resorts brand remains a priority, the group will also seek opportunities for its other brands that serve extended-stay guests.

“Egypt is an important market for Rotana, and one where we see considerable potential for the years ahead,” said Makram El Zyr, corporate vice president for development at Rotana. “What makes it particularly compelling is the diversity of demand, from business travel in its major cities to leisure and cultural tourism across the country. Our existing hotels and development pipeline give us a strong foundation to build on, and our focus is on finding the right opportunities, with the right partners, to grow in a way that makes sense for each destination. We believe Egypt has the potential to become one of our largest markets in the years ahead.”

Highlights:

• Rotana plans to expand its Egyptian portfolio to 25 properties by 2030, aiming to make Egypt its third-largest market after the UAE and Saudi Arabia.
• The hotel group currently operates three properties in Egypt, comprising 1,406 keys in destinations including Sharm El Sheikh and the North Coast, with a further eight hotels and 2,063 keys in its development pipeline.
• Rotana is targeting expansion across Cairo, Luxor, Alexandria, the North Coast and Red Sea destinations, responding to demand for business, leisure and cultural tourism.
• While Rotana Hotels & Resorts remains a priority for expansion, the group will also explore opportunities for its other brands, including concepts catering to extended-stay guests.