George Sell

Picture of George Sell
George is the editor of Serviced Apartment News, and has more than a decade's experience as a hospitality, property and travel journalist. He regularly contributes to a wide range of international publications and websites.
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Rebrand and expansion push for Dream Apartments

Reading Time: 2 minutesUK: Belfast-based serviced apartment provider, Dream Apartments has unveiled a corporate rebrand and plans to expand into a further 10 European cities by 2022.

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Does Covid signal the end for the hospitality brand assembly line?

Reading Time: 6 minutesOne thing the major hotel companies aren’t short of as they plan their respective recoveries from the Covid carnage is brands. A quick scan of their websites reveals that, including soft brands or ‘collections’, IHG has 16 flags, Hilton 18, Marriott 31 and Accor a whopping 43.

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Ascott boosts loyalty programme benefits

Reading Time: 2 minutesSingapore: Ascott Limited has added a raft of enhancements to its Ascott Star Rewards (ASR) programme, including a points exchange initiative with CapitaStar, Singapore’s leading lifestyle and shopping rewards programme.