WORLDWIDE: Adagio, Accor’s urban aparthotel brand, is celebrating 15 years since its first offering in Paris.
In 2007 Adagio made its debut with Adagio Paris Centre Tour Eiffel and the brand has since carved a position as a major player, and a driver of constant change and innovation in the extended stay sector.
Adagio was as a joint venture between Accor and Pierre & Vacances Center Parcs. The idea was to offer a concept for the needs of long term travellers. What was originally 16 aparthotels in two countries has now become a rapidly growing company with the aim of being present in Europe as well as in the Middle East and Latin America.
Over the years, as the aparthotel model developed, Agaio has adapted and grown. Adagio offers three different stays: Adagio, comfortable mid-range aparthotels in central metropolitan locations; Adagio access, smart economy aparthotels in urban environments; and Adagio premium, upscale aparthotels.
The aparthotel brand has also evolved with new products and new customer experiences, such as hotel services: coworking offered in partnership with Wojo or the Coliving offer since the beginning of 2022.
Xavier Desaulles, Adagio managing director, said: “We are delighted to celebrate fifteen years of welcoming guests and saying “welcome”, “good stay”, “goodnight” and “good trip” to arrivals and departures. Our teams love interacting with guests, exchanging tips, stories and encounters. We are all very proud of this success and look forward to pushing the brand forwards in the future.”
As a pioneer in its market, Adagio has created a trend of developing partnerships which is describes as “surprising” and “daring”. The idea of the partnerships is to encourage the core of Adagio’s brand message – living well together in the heart of city centres.
Key partnerships In 2022 include:
- Research and development were conducted for respectful hotel furniture with designer Thomas Delagarde and Ligne Roset.
- Partnership with Monoprix, offering travellers a common vision of the art of living in the city.
- Commercial partnership of international scope with the London Stadium – Solidarity commitment with Café Joyeux.
Adagio is a European market leader in the aparthotel sector with 125 properties around the world and aims to expand its network to a total of 200 aparthotels with 15,000 flats by 2024.
Adagio recently unveiled its Hamburg Adagio access property and has an aparthotel planned for Manchester’s northern quarter.
