Luxury serviced apartment brand Amberley launches in Mayfair

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UK: Amberley, a new luxury serviced apartment brand, has launched in Mayfair as a sign of renewed confidence in the growth of London’s real estate market.

The brand is the brainchild of property investor Sameer Gehlaut, the founder of Clivedale London, who says that he is committed to investing heavily in the capital’s real estate sector over the coming year, including developing “world-class” commercial projects that can build long-term sustainable growth for the economy.

Gehlaut claims that Amberley will “combine the impeccable service of five-star with private, luxury, family-orientated accommodation”, providing accommodation options such as studios or one- to four-bedroom apartments for stays ranging from two weeks to as much as one year.

Sitting adjacent to the 45 Park Lane hotel, the Mayfair Park Residences are the first apartments in the Amberley brand to launch and will be managed exclusively by luxury hotel operator Dorchester Collection. Guests will also be able to access the full suite of hotel services through the Dorchester Collection, in addition to the amenities at 45 Park Lane.

Furthermore, Amberley apartments will debut at Clivedale’s Mandarin Oriental Mayfair in Hanover Square this coming Spring.

Gehlaut said: “I’m so proud of the Clivedale team for bringing Amberley to launch. I’m excited not because it is a project that I am particularly passionate about, but because of the huge role it will play in growing London’s economy.”

“I think other investors should feel confident about investing in London too. The media spotlight has been firmly fixed on economic challenges such as high inflation and possible recession, but there is also a significant cause for optimism in London’s commercial property market.

“London recently overtook San Francisco as the world leader for fintech funding, while strong growth in professional services such as the legal sector is driving demand for more commercial property,” he added.

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