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Europe: Tech-enabled hospitality operator Bob W has reduced emissions per guest night across its portfolio by 31 per cent year-on-year.
In 2025, Bob W reduced its total emissions by more than nine per cent compared to the previous year.
A typical Bob W stay now produces 3.78 kg CO₂e (or carbon dioxide equivalent) per night. This is 69 per cent lower than the average European hotel stay, which produces approximately 12 kg CO₂e per night.
The results have been published on the company’s impact website, and builds on its LEGIT methodology – the Lodging Emissions & Guest-night Impact Tracker developed with environmental consultancy Furthr.
Niko Karstikko, co-founder and CEO of Bob W, said: “The hospitality industry has a transparency problem. Most operators talk about 2050, but we are showing our numbers for today. Our latest results show that it is possible to scale across markets while reducing the emissions intensity of each stay.
“Our live impact site brings together data on energy use, emissions, local partnerships, company events and the footprint of individual stays. Through our LEGIT standard and our wider reporting, we are making the impact of each stay easier to compare and act on. We are publishing the numbers because the industry needs more transparency, not more vague commitments.”
Bob W’s current portfolio features more than 100 assets and over 7,000 apartment units and hotel rooms.
Highlights:
- Bob W reduced emissions per guest night across its European serviced apartment and hotel portfolio by 31 per cent year-on-year in 2025.
- A typical stay at Bob W now generates 3.78 kg CO₂e per night, compared with the average European hotel benchmark of approximately 12 kg CO₂e.
- In 2025, Bob W lowered total emissions by more than nine per cent while continuing to expand its hospitality and aparthotel operations across Europe.
- Bob W published the sustainability results through its impact platform using the LEGIT emissions methodology developed with environmental consultancy Furthr.
- The current Bob W portfolio includes more than 100 hospitality assets and over 7,000 apartment units and hotel rooms across European markets.
