Worldwide: International Hospitality Media has published its latest Digital Benchmark Report for serviced apartment and aparthotel operators.
Compiled by Travel Intelligence Network, the 40-page report highlights the latest digital insight for serviced apartments and extended stay, providing the latest statistics and recommendations for improving business for 2018 and beyond.
More than 50 brands are featured including Adagio Aparthotels; Adina Apartments; AKA Hotel Residences; The Ascott Limited; BridgeStreet; Candlewood Suites; Cheval Residences; Citybase; Derag Living Hotels; Extended Stay America; Frasers Hospitality; Go Native; Homewood by Hilton; House of Fisher; Jumeirah Living; Marlin Apartments; Oakwood Worldwide; Residence Inn; Roomzzz; SACO; Silverdoor; Skyline Worldwide; Staybridge Suites; Staycity; The Apartment Service; Vision Apartments; Yays; Zoku and more.
Packed with 40 charts and tables the report takes a detailed look at the leading brands’ digital footprint and includes a focus on:
• Emerging trends: true understanding of the customer journey; conversational user interfaces; voice marketing; blockchain
• Introduction to digital marketing in hospitality
• Distribution challenges
• Mobile and social in travel – what content do mobile travellers crave? The rise of the mobile app enabled traveller
• OTAs v social
• Top performing serviced apartment brands by social media followers: Facebook; Instagram; LinkedIn; • • Pinterest and Twitter
• Top performers overall
• How serviced apartments are using social
• Online reputation management: best performing serviced apartment brands by service; value; location; cleanliness and by room based on ReviewPro GRI score of 548,800 aggregated online guest reviews.
• Report conclusions
Piers Brown, CEO of International Hospitality Media, said: “Attention is a currency, conversation is the original user interface. Building a personalised connection with prospects will be critical for digital marketing in 2018.”
Copies of the report are available for £299. To secure your copy, please email info@internationalhospitality.media
