Europe: Aparthotel brand Adagio has increased its franchised network to around 20 per cent, with plans to reach 35 per cent before 2030.
Since 2018, Adagio has quadrupled its franchised network from five aparthotels to 28 today, representing around 20 per cent of its portfolio.
Recent franchised openings include Adagio Access Rouen Center Cathédrale, the Adagio Access Porte de Camargue, and the Adagio Access Brussels Airport.
As a result, Adagio will target two-thirds of future openings to be carried out using the franchised model. Before 2030, the brand aims to increase its proportion of franchised properties to 35 per cent.
Adagio will rely on Accor, a 50 per cent shareholder, to support its growth plans. Under a Master Franchise model, it would be possible to create a dual offering of two brands (Adagio and another from Accor) under the same roof. The Adagio Original Abidjan Marcory, the group’s first site in sub-Saharan Africa, will open this year under a Master Franchise.
Xavier Desaulles, CEO of Adagio, said: “Adagio is experiencing rapid development. Franchise development, which meets the expectations of many real estate owners, is one of the drivers of this growth. By developing franchising, Adagio is strengthening its position as the European leader in aparthotels.”
Adagio’s aparthotels are divided into three sub-brands: Adagio Original (located in major cities); Adagio Access (located in regional capitals or the outskirts of larger cities); and Adagio Premium (high-class aparthotels).
Currently, the group has 126 sites and 14,265 apartments, located in 15 countries.
