France: European aparthotel brand Adagio has become the official partner of indoor venue Paris La Défense Arena, effective until June 2026.
Adagio aspires to boost its leisure and corporate bookings as a result of the partnership. There’s over 850 apartments in the surrounding area, and Paris La Défense Arena will also host the Paris 2024 Olympic and Paralympic swimming and waterpolo events.
As part of the partnership, there will be numerous activations to increase the visibility of the Adagio brand, including exclusive benefits for its customers and Accor Live Limitless (ALL) members.
Paris La Défense Arena, which provides a concert hall and a stadium, will also offer a dressing room for Adagio customers and partners.
Virginie Barboux, SVP customer and marketing at Adagio, said: “As a major player in accommodation, welcoming travellers, and the transition of cities, we are delighted with this new partnership which reflects the DNA and values we have in common of our brands and embodies both the modernity, the dynamism of our brand and its promise “Here for you”. This collaboration also highlights Adagio’s proximity and attention to its customers, offering them new and unforgettable experiences through entertainment.
“In addition, we share with Paris La Défense Arena a concern for the environment, territories and local stakeholders. A great adventure begins,” she added.
Frédéric Longuépine, president of Paris La Défense Arena, said: “Paris La Défense Arena is committed to being the place where every visitor enjoys an incomparable and complete entertainment experience. This collaboration with Adagio gives us the opportunity to create unique and memorable moments together for all our visitors. Together, we are opening new perspectives to welcome them in the best conditions and offer our 45,000 spectators total immersion in the heart of music and entertainment.”
