UK: European aparthotel brand Adagio has extended its relationship with London Stadium as the venue’s official accommodation partner.
London Stadium will continue to offer visitors the chance to book accommodation directly, via ticket purchases and the Stadium website, at Adagio London Stratford. Preferential rates will be offered.
2024 summer events at the Stadium include the already sold out Foo Fighters concert.
The extension of the partnership coincides with a full rebrand of Adagio, which features a bold colour scheme inspired by artists Matisse and David Hockney.
Anais Gautier, operations director for the United Kingdom and Belgium at Adagio, said: “In the heart of London’s vibrant energy, our extended partnership with London Stadium celebrates an evolution fuelled by our shared values. Mirroring each other’s commitment to long lasting guest relationships, eco-efficiency, and sustainability, we are stepping confidently into the next phase of our collaborative odyssey. As a fusion of iconic sports and effortless comfort, we are redefining experiences, offering a seamless blend of world-class events and a home away from home, where memories and relaxation intertwine.”
Graham Gilmore, CEO of London Stadium, said: “We are delighted to extend our partnership after a great first year working with the brand. Adagio is a successful growing global business with many values that align with us. We both look to build long lasting relationships with customers, our joint focus is to become more energy efficient and sustainable, while we each pride ourselves on being responsible employers. We look forward to the next stage of the journey with Adagio.”
