UK: Aparthotels Adagio has announced plans to quadruple its UK portfolio over the next four years.
It will strengthen its presence in central locations across the UK, with a new opening planned in Leicester by the end of 2019. Other openings will include 136 units in Stratford, London scheduled to open in 2020 and 162 units in Saint Enoch, Glasgow in 2021.
Adagio’s latest signing is in Whitechapel, London, and will open in 2021. Adagio Whitechapel will have 147 apartments, made up of 112 studios and 35 apartments comprised of two connecting rooms.
All new communal areas will benefit from the Circle concept, which transforms the public spaces based on customer wishes and usage.
To facilitate this growth, Damien Lerchundi has been appointed as the area manager for the UK & Ireland and will oversee all properties in addition to being the general manager at Aparthotel Adagio London Brentford. Alexandra Van Pelt has also been appointed as UK & Ireland development manager, based in London.
Karim Malak, chief executive oat Aparthotels Adagio, said: “The market for aparthotels in the UK and Ireland is booming, both from an investor and a customer perspective. Consolidating Adagio Aparthotel’s growing position in the region is key in our ambitious global development strategy. To achieve our goal of quadrupling the number of aparthotels by 2023, we have hired new talent locally.”</p
