UK: ASAP chairman Don James, says the association’s Quality Accreditation programme is “proving to be the key driver to position the sector as operating to a gold standard”.
Speaking at the association’s Edinburgh meeting on 19 April, James said: “We are very proud to confirm that over 85 per cent of our 134 members have now been quality accredited and successfully achieved the ASAP Quality Accreditation marque. As the sharing economy increases, our accreditation is proving to be a critical differentiator of quality for the serviced apartment sector, in an increasingly confused market.”
He continued: “Every day in the media we read of disappointed guests who have booked with rogue accommodation operators who arrive at their destination only to find the apartment they thought they had booked either does not exist at all, or does not meet minimum health and safety standards. It’s therefore never been more critical for us to position our sector as one where guests can truly ‘stay with confidence’, knowing that the serviced apartment they have booked has been fully assessed by a professional independent body and that the operator they have booked with fully complies with key health and safety requirements, has robust business practices in place and adheres to an agreed industry code of conduct.”
James also confirmed that the programme is also now gaining momentum overseas, through ASAP’s partnership with the Corporate Housing Providers Association (CHPA) in the USA, as well as in Europe where ASAP’s members in the Netherlands, Belgium, and Switzerland have now been quality accredited.
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