UK: Synergy Global Housing has appointed Claire Barrie as VP of sales, EMEA, based in London.
Barrie brings close to two decades of experience to Synergy, with previous roles at BridgeStreet, Clarendon and Oakwood. She will report to Synergy international president Stephen Hanton. In her new role, Barrie will “oversee sales throughout the EMEA region, develop new clients and sectors while leading a team to ensure exceptional service delivery to core global clientele”.
“Claire is the exact leader we need. She is a perfect complement to our growing international team, a force in the industry, and we are delighted to have her on board. I’ve been competing against her for some time now, and needless to say, I’m much happier to have her on my side,” said Hanton.
Barrie said: “In our industry, change is inevitable as traveler, policy, and procurement preferences evolve. In recent years, the extended-stay sector has experienced disruptive entrants and events, forcing providers to reevaluate their value proposition and staying power. Throughout its 20-year history, Synergy focused its development and delivery of services in coordination with client and guest needs. It is through this partnership mentality, Synergy is poised to gain substantial market share, and take the reigns as the global leader in the extended-stay sector.”
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