On March 9th, BTR brand Kooky announced three appointments: Vivian Hoelzl as head of property operations, Piers Du Boulay as head of lettings, and Mark Fleming, as head of marketing.
The three hires will form Kooky’s customer centric team, which will be dedicated to ensuring the consumer journey with Kooky is second to none when renting a home.
Hoelzl joins Kooky following her community manager role at Greystar where she was responsible for mobilising three developments across London: including 118 units in Vauxhall, 327 units in Canary Wharf and over 500 units in Croydon. With over eight years of experience in the property industry, Hoelzl also spent time with private high-end real estate across London.
Hoelzl said: “Across the industry rental demand has proven resilient in times of uncertainty but in order to stay relevant, we need to ensure we stay front-of-mind for our customers. At Kooky we recognise the importance of taking a boutique approach, rather than mass-market, and I look forward to working with both Piers and Mark, to deliver schemes that put our customers first.”
Du Boulay also comes to the team from Greystar, where he worked as its business development manager, leading on strategic development for ongoing and new projects. Prior to Greystar, Du Boulay worked at Hamptons International for over three years. At Kooky, Du Boulay will oversee the entire lettings portfolio.
Fleming joins Kooky from Kunoi, where he worked as their head of digital and marketing for nine years. Previously, Fleming also worked for different start-up businesses to help them grow into established companies. Within Kooky’s team, Fleming holds over 15 years of industry knowledge and experience with brand strategy, marketing and digital leadership roles.
The creation of the customer service team arrives as Kooky continues to assemble a portfolio of properties in key locations surrounding London. Following the recent announcement of Goodsyard development in Bishop’s Stortford, Kooky has invested over £40 million in the BTR sector in the current quarter.
Howard Crocker, managing director of Kooky, said: “At Kooky we are committed to attracting the best industry talent to help grow our presence as a key market player in the BTR sector. We want to be truly customer-centric and for us it’s really about focusing on what the customer wants, and how can we deliver it to them in the best way; enter our new customer team. Vivian, Piers and Mark are all great additions to our business, each bringing a broad range of expertise for us to learn and grow from in order to position Kooky front and centre as the new boutique BTR brand in the market.”
