UK: Labtech has appointed Rosalind Chan as marketing director for its flexible workspace brand LABS and serviced apartment arm STAY.
She joins the company following two years at The Office Group (TOG), where she was responsible for the development and execution of brand and product marketing strategy. The appointment comes as the company pushes ahead with a pipeline of new openings across central London and Tel Aviv, Israel.
Chan will report directly to LABS COO Dotan Weiner and will lead both the LABS and STAY teams on an integrated marketing approach targeted to consumers and corporate customers as they adapt to the new world of work and travel.
Weiner said: “We are thrilled to have Rosalind onboard at such a crucial time for the industry and as we as a business adapt to the current landscape. Despite the challenges, we remain committed to the workplace sector and are working towards our flagship opening – 150,000 square feet of workspace – early next year. Rosalind will be integral to the development of our strategy to ensure we deliver a competitive, future-looking and high-quality offering that caters to consumer needs.”
Chan said: “I’m excited to join the team at this time of change and growth. Given the outstanding product offering and robust financial backing by the global property investment company Labtech, LABS and STAY are uniquely placed to challenge and disrupt the flexible workspace and serviced apartment markets – something I’m delighted to be part of.”
