UK: Ascott’s Citadines brand has launched a marketing campaign for 10 of its European destinations.
The campaign, called Be the City, is designed “to show how staying at a city centre Citadines aparthotel gives an authentic and immersive guest experience, with the help of Citadines’ Be the City services and local aparthotel teams”.
Be The City aims to show visitors that “opting to stay in a Citadines aparthotel means gaining benefits that are not available from other sharing economy operators. Citadines apart’hotel guests have the advantage of a local team who are on hand to give top tips on the local surroundings, from the perfect fish and chips to a favourite live music haunt”.
The campaign focuses on 10 European cities, including London, Berlin, Paris, and Lyon, highlighting the local knowledge that guests can tap into by staying at a Citadines apart’hotel. Lyon visitors are invited to “have a nice tripes”, referencing the local speciality, Berlin visitors can declare “Ich bin ein Citadiner”, and the message to London visitors is “Fish and Cheap”, a nod to the traditional British supper.
Citadines is offering up to 30 per cent off best available rates on minimum three-night business stays until March 2017, and 50 per cent off best available rates on additional personal weekend stays (Fridays, Saturdays and Sundays) until August 2017, to corporate guests signed up to the Ascott Online Advantage programme.
Ascott Online Advantage members can also play a Be the City online game which showcases the Citadines properties in Europe and demonstrates how guests benefit from better value with direct booking via the newly relaunched Citadines website. Supported by a Be the City social media campaign, the online game invites players to explore the Citadines corridors and enter rooms to discover Citadines destinations and win prizes.
Rebecca Hollants Van Loocke, regional general manager UK, Germany, Georgia, The Ascott Limited, said: “The Be the City game will help our leisure visitors and Ascott Online Advantage members discover the secrets of the unique European locations where Citadines apart’hotels are situated. By engaging with Be the City, visitors can enjoy the features of our new website, including personalised and recommended content, intuitive navigation, a full suite of destination information, galleries populated by guests, and interactive city maps. With our Citadines aparthotels, guests know that they will get the quality, convenience and flexibility that they’ve come to expect from Ascott, and be put in the picture with exclusive 24/7 advice and knowledge directly from our network of dedicated teams. And with Be the City special offers, our business guests know that by mixing business and pleasure, they benefit from the lowest rates.”
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