UK: Serviced apartment provider City Apartments MK has signed a sponsorship deal with EIHL side Milton Keynes Lightning.
The deal will will see accommodation provided for three of the team’s players at a significant discount.
For supporters of teams who travel to play the Lightning in Milton Keynes, discounted rates will be available on their serviced apartments, all within walking distance of the rink.
In return, the City Apartments branding will be displayed prominently on a rink-side barrier board at the Planet Ice Arena in front of the away team’s bench, as well as on the players’ jerseys.
The company also intends to become the corporate sponsor of one Lightning player, meaning the company’s name will be announced whenever that player takes to the ice or is involved in a goal or penalty.
Lightning’s commercial manager Sarah Jane Smyth said: “We’re delighted to have reached this agreement with City Apartments. Life in the Elite League means that with all of our players coming from some distance away, being able to manage the costs of accommodation is hugely significant. This arrangement means living arrangements for three of our team will be taken care of, and we know they’ll be in fantastic apartments, close to the rink for training and matches. We hope this will be the start of a long and mutually beneficial partnership!”
Andy Keech, managing director of City Apartments, said: “We are dedicated to building relationships with the local community and businesses, which is why we are excited to sponsor Milton Keynes’s cherished ice hockey team, the MK Lightning. All of us at City Apartments are thrilled to support Milton Keynes’ only elite sports team. Milton Keynes is a great city and MK Lightning are representing it on a national level. We look forward to seeing them achieve great success and take pride in knowing we can support the team to achieve it.”
