Netherlands: Cycas Hospitality hired four sales and revenue management staff to help it deliver the next stage of growth.
Mark Upham has joined Cycas in the newly created role of group director of sales. With 20 years’ experience of driving commercial returns in the hospitality industry, he brings considerable expertise in identifying strategic corporate partnerships, maximising sales processes and developing sales teams, both on and off property. he joined from IHG, where he spent 15 years in a variety of sales leadership roles.
Kelly Chappell has been hired as group director of revenue. With 19 years’ hospitality experience, she joined Cycas from Westmont Hospitality Group where, as group revenue manager, she spent two years providing strategic commercial direction, support and training across 50 hotels and numerous international brands. Prior to joining Westmont, she held senior revenue management positions with global hotel brands including IHG, Hilton and Marriott.
Cycas has made further investments in the revenue management team over recent months, with the appointments of cluster revenue managers Lewis Paxford and Graziella Marcellino, who bring experience of working across international hotel brands in several European countries.
Th e new hires follow the appointment of Neetu Mistry as Cycas’s first commercial director last November. Mistry said: “In the last year alone we’ve doubled our property portfolio and partnered with two new international hotel groups, so this is a really exciting time for Cycas. With nearly two thirds of our pipeline now in continental Europe, it’s vital we invest in our team to make sure we have the best structure in place to support our incredible growth. Cycas has long been known for its outstanding culture and guest service, and I’m confident we now have the right commercial direction and talent to deliver the best commercial returns in Europe.”
