US: Extended Stay America has launched the STAY Confident initiative to focus on “the health, safety, and comfort of its guests”.
The company says STAY Confident will build upon Extended Stay America’s experience as the only major hotel brand to remain 100 per cent open since the beginning of the pandemic and “the already high standards of housekeeping and hygiene at its 634 locations”.
“STAY Confident is our way of increasing our commitment to provide a stay that is healthy, safe and comfortable,” said Bruce Haase, president and CEO of Extended Stay America. “With so many guests looking to Extended Stay America to meet their accommodation needs during this unprecedented period, we knew it was our responsibility to build upon our core practices and develop a program that enhanced safety, health and care for everyone.”
STAY Confident includes three focus areas: STAY Safe, STAY Healthy, and STAY Comfortable.
• STAY Safe – new measures are designed to set a higher standard of hygiene for the hotels including the installation of transparent shields at the front desks of its properties; protective masks and other equipment for all staff; the temporary closure of social and communal areas such as pools and fitness centres; increasing no-touch interaction with staff; and the promotion of social distancing on-property with training for all staff.
• STAY Healthy – in partnership with Procter & Gamble, Extended Stay America is expanding its cleaning processes and inspection program to offer enhanced protection to guests. These include extra disinfection and increased cleaning frequency in high-touch areas, as well as contactless check-out.
• STAY Comfortable – all travellers are welcomed into spacious rooms and suites with fully equipped kitchens that allow for greater control over dining options while away from home. Extended Stay America also recently upgraded its free Wi-Fi to be faster and more convenient for guests, and offers pet-friendly suites. Guests have the ability to request delivery of additional towels or linens without having a housekeeper enter the room.
Extended Stay America is also offering more generous discounts – particularly on longer-term stays – to help alleviate the financial stress created by this pandemic. For example, Extended Stay America is offering up to 60 per cent off stays of 60 days or more.
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