UK: LHG (London Hotel Group) has received planning consent for its enhanced Wembley aparthotel scheme.
LHG’s new hotel, on Elm Road, is designed with architects Dexter Moren Associates, and will offer 226 suite-style guest hotel rooms, including 24 accessible guest rooms. This represents an increase of 98 rooms, compared to the original scheme, which was consented in 2017.
The approved aparthotel redevelopment “blends with its context by using a sympathetic palette of materials and a simple and regular window layout”. Red and white brickwork with light stone or concrete details complement the surrounding existing buildings.
Without increasing the previously consented building height, appearance or basement depth, LHG’s enhanced design better responds to the Borough’s identified need for more visitor accommodation. LHG’s new hotel – which has more than double the capacity of the current building – will help meet that need plus boosting the local economy and contributing to the overall regeneration of Wembley Central.
In particular, the project is expected to bring an additional c£1.04 million pa spend to businesses within the town centre and create approximately 75 London Living Wage full and part-time jobs in the local area. This represents an additional c£450K of local investment and 32 additional jobs compared to the previously consented aparthotel.
Meher Nawab, CEO of LHG, said: “This new, enhanced c£40 million aparthotel will not only bring more jobs to the area and boost the local economy, but its modern design and contemporary aesthetic will make it more appealing to demanding business and leisure travellers, today and in the future.”
The property is expected to open as early as 2021.
