US: Extended stay brand Home2 Suites by Hilton has opened its 500th property.
It reached the milestone in just 10 years, becoming one of the fastest hotel brands to do so.
Home2 Suites by Hilton now has the industry’s largest pipeline in North America, with more than 400 hotels in development, and is in the midst of a global expansion by introducing an extended stay product in China, with the first hotel expected to open this autumn.
“As we reflect on the past decade, I’m extremely proud of Home2 Suites by Hilton’s growth, and can attest to the bright future that lies ahead, evidenced by our robust pipeline,” said Leonard Gooz, global head, Home2 Suites by Hilton. “The brand’s accomplishments and record growth would not be possible without the partnership of our passionate owners and developers who share in our belief that if you develop the right product and deliver a differentiating service experience, guests will love it and seek more of it.”
At the time of its launch in 2011, Hilton says it saw a need in the marketplace for “a midscale, extended-stay hotel offering that would deliver the familiar comforts of home, regardless of a guest’s length of stay”.
In China, the brand’s master license agreement with Funyard Hotels & Resorts, a core alliance enterprise of one of China’s largest real estate corporations, Country Garden, is planned to introduce a new extended stay product.
Via the concept of “Travel + Living,” Funyard will develop more than 1,000 Home2 Suites hotels in China. The first Home2 Suites is expected to open this autumn, marking the brand’s entry into the Asia Pacific to capture the emerging Travel + Living demand in the region.
“Home2 Suites by Hilton is well-positioned to flourish in the Chinese market where we’ve seen rapid growth across several Hilton brands over the last few years,” said Alexandra Jaritz, senior vice president, brand management, Asia Pacific, Hilton. “We look forward to continuing to work closely with our partners at Funyard as we realise our shared vision to provide travellers in China with an innovative and quality extended stay product at a great value.”
