US: Staybridge Suites properties will receive “a light touch design update” for all guest rooms and public spaces.
The initiative includes updated finishes, fabrics, flooring, furnishings, soft goods, fixtures and colour schemes intended to fit within existing layouts and furniture.
IHG says: “With a style appealing to the ever-changing tastes of today’s travellers, the refreshed design and furnishings offer two new colour palettes meant to create a more welcoming ambiance. Both are inspired by nature and natural elements; each has a pop of colour in either teal or red. This design update will start rolling out to hotels this month and continue into 2018.”
The brand also announced plans for a more comprehensive update to the interior design solutions over the next 18 months.
Heather Balsley, senior vice president, Americas brands and marketing, The Americas, IHG, said: “When staying at an extended stay hotel, we know our guests are looking for a comfortable and inviting environment where they can feel unconfined. As travel trends and design preferences continue to change, it’s important to evolve the Staybridge Suitesexperience in ways that appeal to our guests. This new design scheme offers a more up-to-date, relevant appearance to attract both guests and owners.”</p
