UK: Lamington’s Room 2 aparthotel brand has opened its first site in Hammersmith, London.
The brand has launched with a 16-room, six storey townhouse in Hammersmith developed with architectural firm and interiors studio Rawspace, with further sites planned to open in 2017 and 2018.
Offering guests the option of long and short-term stays, the brand combines “a design hotel aesthetic with ‘home comforts’ including in-room kitchens, a communal herb garden, healthy-vending machines and yoga mats, on-demand movies and TV mirroring”.
Lamington Group currently operates 70 serviced apartments in London. Its next project, a 71-room site designed by Project Orange – the architectural firm and design studio behind Hoxton Hotel, will open in Southampton in Autumn 2017, with further sites to be announced in coming months.
Robert Godwin, founder of Room 2 and managing director of Lamington, said: “This is an exciting time to be launching a new apart-hotel brand and this site in Hammersmith is just the beginning. The sector is still evolving and with Room 2, we hope to bring the design-led approach of some of the most inspiring modern hotel brands to residents looking for a more welcoming environment which offers guests total freedom.
“Millennial travellers and workers are looking for more from their stays – they want local experiences, a community atmosphere and thoughtful design. Room 2 has been created with this in mind and we have created a place where residents can work, and play in beautiful surroundings,” he added.
www.room2.com</p
