UK: Results from the 2024 Annual Travel Survey Report by Cheval Collection reveals that 72 per cent of travellers are planning at least three leisure trips over the next year.
Of the nearly 2,600 respondents, most (75 per cent) were based in the UK. 45 per cent of respondents had stayed in at least one Cheval Collection property.
The rise in leisure travel (72 per cent) is up from 45 per cent in the previous year. 61 per cent of respondents also reported that they were not planning a business trip over the next 12 months.
Nearly 77 per cent of travellers also prefer to book direct or would actively consider doing so if the price was competitive. 18.5 per cent prefer to book with an OTA such as Booking.com or Expedia.
Between 43-45 per cent of respondents said they would either book the cheapest, non-refundable rate, or would wait for a sales event before committing to a purchase.
Just over 30 per cent of travellers also indicated a preference for a provider with an attractive loyalty programme.
Robert Speirs, director of marketing, Cheval Collection, said: “It is reassuring to see that there is still strong demand from the leisure market, at a time when we are seeing headwinds in other segments.
“Serviced apartments have proven resilience and are now part of the mainstream for guests and investors, as we are hearing through the conversations we are having in dynamic locations around the world. The combination of flexible, luxurious accommodation and limber, efficient operations is only growing in popularity.
“Guests increasingly expect a loyalty programme and earlier this year we became the first serviced apartment operator in Europe to join GHA Discovery. We believe it is important to be able to reward the loyalty of Cheval customers, as well as being able to raise our profile around the world as we continue to expand,” Speirs added.
To view the full 2024 Annual Travel Survey Report, click here.
