London aparthotel rebranded by Adagio

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UK: The former Urban Villa aparthotel in west London, has reopened as Aparthotels Adagio London Brentford.

The property’s  100 redesigned apartments all feature a fully equipped kitchen, bedroom, living area with flat screen smart TV. Guests will also have access to a bar, virtual concierge, fitness centre, laundry facilities, business services and onsite parking.

Anja MüllerAdagio‘s chief operating officer Europe, said: “It is an exciting time for the brand as we open our first aparthotel in London, one of the most iconic cities in the world. The UK continues to be one of our key markets for expansion – we have had great success with openings in Edinburgh and Birmingham over the last couple of years and hope to continue to build on this with Adagio London Brentford.”

Part of the Kew Eye Tower GWQ Development, the aparthotel is located close to central London, Heathrow airport, Wembley stadium, and the Thames Valley and M4 business hubs. It is also well placed for family-friendly leisure experiences such as Windsor, Legoland and Kew Gardens.

Brentford is the fourth UK opening for Adagio, following launches in Edinburgh in 2017, Birmingham in 2015 and Liverpool in 2013. There are also further openings planned in the UK in London Stratford; Leicester by the end of 2019 and in Glasgow by the end of 2020.

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