UK: The Mansley Group has partnered with Criton and Inspire Loyalty to enhance guest engagement and loyalty with a guest app for all its properties.
By using Criton’s technology, By Mansley – the group’s serviced apartment arm – is able to offer “a one stop shop for all guest-facing technology, resulting in a seamless guest journey pre-, during and post-stay”. The UK-wide group offers city centre serviced apartments in London, Cheltenham, Edinburgh and Inverness.
The launch celebrates a partnership between Criton and Inspire Loyalty, a rewards company created to increase repeat and direct business for accommodation providers.
The Mansley Group adopted Criton’s group functionality with the creation of an app for its entire portfolio of 122 serviced apartments, having successfully trialled the technology within its Edinburgh property, The Knight Residence.
The new group app acts as a digital concierge containing easy-to-follow directions and instruction videos on how to use apartment appliances, maps of local areas and recommendations and links to nearby restaurants and attractions for a flawless customer experience. Adapting to the city’s growing Chinese leisure market, the team also utilised Criton’s technology to create content in Mandarin.
Colin Stone, commercial director of The Mansley Group, said: “Serviced apartments are all about guest choice and nowadays technology has a big part to play in the guest experience. We had great feedback from our Edinburgh based guests on our app and Criton’s flexible technology meant it was very easy to extend the app to cover our other locations. It’s really important for us to maximise the opportunities offered by innovative technology, using Criton as our guest engagement platform means we can easily integrate other fantastic technologies such as Inspire Loyalty, further improving our guest experience and building loyalty with our regular visitors.”
Julie Grieve, CEO and founder of Criton, added: “Our consumer research shows that loyalty programmes are guests’ top-rated hotel technology need, and a number of boutique hotels and serviced apartment operators are moving quickly to deliver this for their guests. The results are easy to see with direct bookings ensuring properties increase revenue and save on commission. Having the capability to integrate Inspire Loyalty’s technology within our technology gives this power to independent accommodation operators who can now easily compete with big hotel chains.”
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