UK: Serviced apartment operator Marlin Apartments has been given the go ahead to build a 218-room “apart-hotel” on Westminster Bridge Road.
The new property will be Marlin’s seventh in London and will open in 2016. As well as apartments it will feature retail space and a restaurant on the ground floor.
Marlin Apartments managing director Susan Cully said: “The development on Westminster Bridge Road is a very exciting proposition for Marlin Apartments as it allows us to diversify our offering to both the corporate and leisure travel markets. By adopting the apart-hotel business model for the first time, we can offer guests a more compact offering but with the same high level of design, facilities, style, customer service and value as we already offer across Marlin Apartments’ six other sites.”
“The Westminster Bridge Road location will make us more appealing than ever to the leisure traveller. With the corporate travel market tending to book shorter stays, which rarely extend into the weekend, diversifying into the leisure market is increasingly important to Marlin Apartments’ future business,” added Cully.
Marlin was founded in 2003 and has a portfolio of 700 apartments.
www.marlinapartments.com</p
