UK: Lifestyle aparthotel brand Native Places has promoted former managing director Olivia Immesi to CEO.
Immesi joined Native Places as managing director in 2021. Prior to this, she worked with several lifesytle hotel brands including The Hoxton, Ace Hotels, and The Curtain Hotel (now a Mondrian Hotel).
In her new role as CEO, she will be responsible for overseeing the Native Places portfolio which comprises seven aparthotels and 11 serviced apartments under The Apartment Collection brand.
Additional brands include Counter, the company’s food and beverage offering, as well as the mixed-use Ducie Street Warehouse.
Her immediate focus includes the renovation of Native Glasgow, which will see a new penthouse and premium studios available in March 2024. The full property transformation will be completed in early 2025.
Looking ahead, Immesi will lead the launch of Native King’s Wardrobe, St Paul’s this year. Further openings in 2025 include Fulham and the brand’s debut in Birmingham.
In addition to expanding operations, Immesi will support the company in becoming net zero carbon by 2030.
Immesi said: “I am delighted to start a new role and chapter within Native Places. Having been with the brand for just three years now, I’m looking forward to conscientiously cultivating the brand further and cementing our position as the leading lifestyle aparthotel provider in the UK.
“Driving our ambitious expansion plans into Europe, we will continue to reshape the hospitality sector whilst developing innovative concepts that connect our guests with local communities whilst prioritising sustainable operations, stylish design, extra space and greater flexibility for our guests,” she added.
