UK: Quest Apartment Hotels has appointed Cycas Hospitality to operate its Liverpool aparthotel when it opens in September.
Quest Liverpool City Centre will be the first European property for the Australian company, which has more than 170 apartment hotels throughout Australasia and intends to open 8 to 12 properties in the UK and Europe over the next five years.
Paul Constantinou, founder and executive chairman of Quest Apartments Hotels, said: “The work we are doing to build a great team in Liverpool and laying foundations with expert strategic partners in Cycas Hospitality demonstrates our commitment to realising the potential of the extended stay market in the UK. Franchising is the cornerstone of Quest’s success, spurring our growth to become Australasia’s dominant player in the serviced apartment industry. Our strong franchise model is also one of Ascott’s key drivers of growth and contributors of recurring income. Bringing the Quest franchise to Liverpool is the first step of our international expansion plans. We will continue to leverage Ascott’s global network to bring Quest to more markets.”
Matt Luscombe, CEO of Cycas Hospitality, said: “Living in Australia for the last two years, I’ve seen first-hand how impressive Quest Apartment Hotels are in action. They offer business travellers a fantastic extended-stay accommodation service in an incredible network of locations. I’m delighted Quest has chosen to partner with Cycas to launch Quest Apartment Hotels into the United Kingdom; a strong endorsement of our track record for excellence and growth momentum across the region’s fast-growing extended-stay sector. That the first Quest property we will be working on together is in the heart of Liverpool – where Cycas Hospitality’s own journey began in 2008 – is an auspicious milestone for our business’s growth. We look forward to building the brand’s profile and introducing Quest to a new market with tremendous potential.”
In addition to the 200 jobs created during construction of its first aparthotel property in the UK, the £10 million Quest investment will create 25 part-time and full-time positions in the Liverpool area once the six-storey Quest Liverpool City Centre site opens in September.</p
