UK: room2 will operate a 90-key ‘hometel’ at Fulham Town Hall in west London.
The building is being restored by Ziser London, and will include event and co-working space, as well as 90 rooms.
Subject to planning permission being granted, construction of the hometel is expected to commence in May, with the project due to be finished by the end of 2021.
Robert Godwin, managing director at Lamington Group and room2, said: “Ziser London’s vision for transforming Fulham Town Hall, one of West London’s most iconic and unique buildings, excited us from the outset. The location is in a neighbourhood that our family business has been active in for nearly half a century and we are proud to have the opportunity to be a part of this landmark project. As a dynamic and family run business, Ziser’s approach and ethos perfectly complements our own, which gives us huge encouragement that this partnership can be a success.”
“Our creative outreach was key to being chosen as the centrepiece offering of this landmark redevelopment and we see Ziser’s decision as a strong endorsement of our pioneering hometel concept. As our first premium hometel, Fulham Town Hall by room2 is a natural evolution of our business model and demonstrates our ability to curate the product to fulfil a range of guest needs. We are incredibly excited by the potential complementary mix of operators being lined up to join us, bringing together like-minded experts focused on delivering discerning customers a world class experience,” he added.
room2 has properties trading in Southampton and Hammersmith, and aims to open 5000 hometel rooms across the UK by 2030.</p
