Worldwide: Synergy Global Housing has unveiled its SynergyCares initiative, aimed to reinforce the duty of care policies and procedures for guests, staff, clients and business partners.
SynergyCares has been developed in alignment with public health recommendations from the Center for Disease Control (CDC), the European Centre for Disease Prevention and Control (ECDC), and the World Health Organisation (WHO).
At its core are nine areas of commitment:
- Sanitisation
- Guest safety
- Our staff
- Contactless arrivals
- Housekeeping
- Control your space
- Public areas
- Supply chain partners
- Duty of care
Its introduction comes as the company hosts a virtual roundtable today on ‘Restoring Traveller Confidence’. It will feature new research that reveals how over one-third of travel buyers intend to increase their use of serviced apartments as an alternative to hotels post-COVID.
Synergy’s international president, Stephen Hanton, said: “The needs of business travellers and corporate clients are changing as we emerge from the pandemic, and we believe that serviced apartments provide one of the safest accommodation options for travellers. Our SynergyCares initiative lays the groundwork for some of the strongest and most comprehensive safety and health standards in the marketplace.”
He added: “SynergyCares is more than simply medical grade disinfectant, electrostatic sprayers, and a housekeeping PPE policy—it’s an enduring, holistic approach to caring for our guests, staff, environment, and a model for the industry as a whole.”
Synergy’s US president, Debra Christopher, said: “At Synergy, our apartments and cleaning standards are, and always have been, a priority. Synergy was one of the first operators to publish its diligent cleaning guidelines and apartment checklists to ensure transparency and accountability in not only our processes but the products we use. With SynergyCares, we didn’t just elevate a cleaning policy, we elevated our entire guest service philosophy to account for the evolving needs of global travellers.”
In-property enhancements include:
- Hospital-grade disinfectant, or CDC/WHO recommended cleaning products
- PPE required of all housekeeping staff
- Electrostatic sprayers
- Authentication/sign-off of apartment disinfection completion
- Synergy Seal of Approval
- Sealed extra towels and linens
- Additional complimentary toiletries and ancillary items
Apartment extras include:
- Two face masks
- Gloves
- Hand sanitiser
- Sanitising wipes
- Quality hand moisturiser
- Sanitisation information
- Welcome pack to include pre-packaged items only
Following the guidelines of the CDC, ECDC, and the WHO, Synergy has partnered with chemical supplier Ecolab to ensure all apartments are sanitised and disinfected.
Synergy has also increased the number of areas classified as ‘high-touch’ to 34 in order to guarantee each apartment unit is as germ-free as possible.
Synergy has serviced accommodation in over 85 countries. It is a member of The Ascott Limited, which spans more than 170 cities over 30 countries. </p
