City Pop joins Serviced Apartment Awards as headline sponsor

Eloise Hanson
March 12, 2026

London, awards, Serviced Apartment Awards, City Pop, SAA, Francesco Borgognoni, Hilton London Bankside

Reading Time: 2 minutes

Worldwide: The 2026 Serviced Apartment Awards ceremony will be held on 11 May at Hilton London Bankside in association with operator City Pop.

Entires for the Serviced Apartment Awards are currently open and will close on 27 March 2026 at 23:59 GMT. The awards are open to all operators, owners, providers and suppliers of serviced apartments, aparthotels, extended stay hotels, and corporate housing properties worldwide.

For 2026, there are 21 award categories available to enter at no cost, including two new categories:

Best in-room supplier
Best travel influencer

Three of the 21 awards – Rising Star, Industry Inspiration and Team of the Year – are open to anyone working in the extended stay industry, and are the only awards voted for by readers of SAN.

All other categories are judged independently by a panel of industry experts, except the Outstanding Achievement award which is an exclusive accolade decided by the SAN team.

Francesco Borgognoni, chief commercial officer at City Pop, said: “City Pop is proud to support the Serviced Apartment Awards as headline sponsor. Recognising excellence is essential to the continued growth and evolution of the extended stay sector, and we’re delighted to play a role in championing that progress.”

To submit an entry, visit the dedicated SAA platform HERE and register an account. You can then use this profile to start, save, and edit your entries. You can enter as many relevant categories as you wish.

Shortlists are expected in April and a black tie ceremony to unveil the winners will be held on 11 May at the Hilton London Bankside hotel.

City Pop joins Mews (Innovation Partner), Adina (Silver Sponsor), Base Apart Hotels (Premier Stay Partner), Staycity, YOSAA, Frasers Hospitality, Silent Night, The Residence, Hybrid Resi, The Gate London City, res:harmonics (Bronze Sponsors), and Room to Reward (Charity Partner).

Tickets for the awards ceremony can be purchased here. For further information about sponsorship opportunities, please contact SAN’s VP of commercial partnerships Katie Houghton here.

The full list of awards include: