Worldwide: Serviced accommodation provider Synergy Global Housing has joined Ascott Star Rewards (ASR), the global loyalty program of The Ascott Limited.
Synergy will now provide a points-based loyalty program to its clients, where guests staying at participating properties can earn and redeem points across Ascott’s brands including Citadines, lyf, Oakwood, Somerset, The Crest Collection and The Unlimited Collection.
The ASR program offers members exclusive prices and rewards such as air tickets, tours and activities. Additional benefits include late check-out, entry to local attractions and experiences, and more.
Points can be earned through purchasing stays across any participating property or when referring friends and family to the program. ASR members can also purchase points.
Synergy will begin offering the program for new bookings at two of its New York City properties: Synergy Chelsea and Synergy Madison. Additional properties and locations throughout the US and EMEA regions will follow.
Leslie O’Brien, EVP operations at Synergy Global Housing, said: “Points programs are highly valued by frequent travellers, and often play a critical role in a guest’s decision when booking where to stay. We are very excited to extend this added benefit to our customer base, allowing them the opportunity to earn points and redeem exclusive member benefits as they explore the hundreds of properties participating in Ascott Star Rewards.”
Claire Barrie, EVP sales and marketing at Synergy Global Housing, added: “Our clients have been requesting a points program for some time and we are thrilled we can now provide this important benefit through Ascott Star Rewards as part of our robust corporate travel and mobility offering. This fills a void in the corporate housing space and will make it easier for clients to deter leakage in their accommodation programs.”
In 2017, Ascott bought an 80 per cent stake in Synergy.
