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EMEA: Following the recent appointment of Anna Rivers as head of marketing EMEA, Frasers Hospitality has expanded its commercial team with two hires.
Kim Winter joins Frasers from edyn where she held the role of key account director. Her career spans additional sales and operational roles with Adagio and PREMIER SUITES.
At Frasers, Winter has been appointed director of sales – global accounts. She will be responsible for strengthening relationships with TMCs, increase consortia and corporate production, and managing key RMC partnerships.
“Frasers Hospitality has an incredible portfolio and a strong reputation in the extended-stay and hospitality space, and I’m thrilled to be part of the next phase in strengthening market position,” Winter said. “I’m looking forward to deepening relationships with our global partners, driving production across the region, and working closely with teams to deliver a unified, high-impact sales strategy.”
Maddy Faulkner joins Frasers from Virgin Limited Edition, where she oversaw reservation functions for luxury hotels across the globe.
In her role with Frasers as head of reservations EMEA, Faulkner will lead the development and implementation of a centralised reservations function, focussing on streamlining processes and elevating service delivery.
“It’s a privilege to join a team with such ambition and I am looking forward to elevating our reservations capability across the region to support our commercial goals, building collaboration and momentum across EMEA,” said Faulkner.
Darryl Walker, EMEA commercial director at Frasers Hospitality, said: “These appointments are about building on strong foundations. We already have an experienced commercial team in place, and bringing Anna, Maddy and Kim into the leadership group allows us to further develop a true centre of excellence across EMEA.”
Walker added: “Together with our existing leaders across sales, revenue, reservations and distribution, they will help us drive performance, support our properties and partners, and deliver outstanding value for our owners and our guests.”
The wider leadership team includes Alex Gonzalez, director of sales EMEA; Lena Kretschmer, director of sales Germany; Rebecca Lloyd, head of revenue, reservations and distribution; and Laure Selle, cluster revenue manager.Â
Highlights:
- Frasers Hospitality has expanded its EMEA commercial team following the appointment of Anna Rivers as head of marketing EMEA
- Kim Winter has joined as director of sales – global accounts, focusing on TMCs, corporate production and key partnerships
- Maddy Faulkner has been appointed head of reservations EMEA to lead a centralised reservations function
