:
Germany: Tech-powered operator Bob W has signed a long-term lease for a 285-unit aparthotel at Berlin’s Alexanderplatz, its largest property to date.
Bob W Berlin Alexanderplatz will occupy 9,722 square metres at Karl-Liebknecht-Strasse 33, a former office building that is being converted for hospitality use by owner Aroundtown.
The aparthotel will offer 285 fully equipped studios, each with a private kitchen, alongside coworking space, a lobby lounge, luggage storage, shared kitchen, laundry facilities, a tech-powered guest shop, and car and bicycle parking.
Philip Grace, CDO at Bob W, said: “Alexanderplatz is a significant project for us, not just because it will be our largest property, but because it shows how far Bob W’s real estate proposition has developed. It also builds on our successful work with Aroundtown, who have demonstrated their ability to adapt buildings to the requirements of our operating model and support our continued growth.”
Benjamin Albrecht, head of space conversion at Aroundtown, said: “The location directly at Alexanderplatz provides ideal conditions for a modern aparthotel concept. This project also demonstrates the potential that can be unlocked in office buildings. The conversion will create an attractive offering that meets the needs of a wide range of travellers while also strengthening the property’s long-term potential. As an experienced tenant, Bob W is an excellent addition to the location, with a concept that is very well suited to the surrounding urban environment.”
The deal builds on an existing relationship between Bob W and Aroundtown, having collaborated on the conversion of Dortmund’s former main post office at Königswall 1-3.
Bob W currently operates in 12 countries, with its contracted footprint set to reach at least 18 by the end of 2028.
Highlights:
- Tech-powered hospitality operator Bob W has signed a long-term lease for a 285-unit aparthotel at Alexanderplatz in Berlin, marking the company’s largest property to date.
- The property, Bob W Berlin Alexanderplatz, spans 9,722 square metres at Karl-Liebknecht-Strasse 33 within a former office building undergoing adaptive reuse conversion by real estate owner Aroundtown.
- The scheme will feature 285 fully equipped studios with private kitchens, complemented by coworking spaces, a lobby lounge, laundry facilities, luggage storage, a tech-powered guest shop, and parking.
- Directed by Bob W CDO Philip Grace and Aroundtown head of space conversion Benjamin Albrecht, the agreement expands on an existing conversion partnership in Dortmund as Bob W targets a footprint across 18 countries by 2028.
