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Sweden: Tech-powered hospitality operator Bob W has signed a long-term lease for a 33-unit serviced apartment property in Stockholm, its second property in the capital.
The property, located in the Gamia Stan (Old Town), is currently operating as the Old Town Stay Hotel.
The site is currently undergoing a refurbishment programme. Once completed, it will offer accommodation for both short and mid-term stays, with fully furnished studios and one-bedroom apartments.
It follows the opening of Stockholm Norrmalm last month.
Niko Karstikko, co-founder and CEO of Bob W, said: “We’re investing heavily in the Nordics to establish a market-leading presence, and Sweden is at the heart of that strategy. Expanding in Stockholm – and especially into a district as culturally significant as Gamla Stan – is another step towards dominating our home region while delivering flexible, design-led, tech-enabled stays that feel local in every sense.”
Taavi Pettai, vice president, real estate and nordic lead at Bob W, said: “Sweden remains a strategic growth market for Bob W, and our ambitions go well beyond Stockholm. This new property in Gamla Stan underscores our long-term commitment to the country and reinforces our role as a trusted partner for landlords looking to repurpose and develop assets with a forward-thinking, sustainable operator.”
Bob W currently operates more than 5,000 units across 19 cities and 11 European countries.
Highlights:
• Bob W has signed its second property in Stockholm.
• The aparthotel will feature 33 units, split between studios and one-bed apartments.
• The signing follows the opening of Bob W Stockholm Norrmalm last month.
