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UK: Flexible living operator City Pop is set to open its first property in UK this summer with a site in Fitzrovia, London.
Located at 21 Tottenham Street in Fitzrovia, the 34-unit property features 32 two-bedroom apartments, alongside two penthouse apartments with two-bedrooms and wraparound balconies.
City Pop London will open for bookings from 1 August 2026. It brings the group’s portfolio to more than 3,000 units across 25 buildings in Europe.
Pawel Gawor, CEO of City Pop, said: “Fitzrovia is one of London’s most dynamic central districts, with strong demand generated by nearby universities, major corporate occupiers and its excellent transport connections. With City Pop London, we want to offer a flexible, hassle-free accommodation solution for people who need a place to stay in London.”
Alain Artioli, president of Artisa Group, owner of City Pop said: “London is one of the most important cities in Europe and a natural market for the City Pop concept. This first project represents only the beginning of our expansion in the United Kingdom, where we see strong potential for flexible accommodation solutions in major urban centres.”
City Pop was advised by legal counsel provided by Burges Salmon LLP.
Highlights:
- City Pop will make its UK debut with the opening of City Pop London in Fitzrovia, launching bookings from 1 August 2026 as the flexible living operator expands into the London market.
- The Fitzrovia property, located at 21 Tottenham Street, comprises 34 serviced apartments, including 32 two-bedroom units and two penthouse apartments with wraparound balconies.
- The London opening expands City Pop’s European portfolio to more than 3,000 units across 25 buildings and marks the start of the brand’s planned UK expansion.
