UK: The founder of the world’s first fully whole life net zero hometel, has produced a video against Black Friday schemes.
The campaign aims to encourage the public to reflect on the impact that Black Friday has on the environment.
The video, which was directed by award-winning director, Alfie Dale, is told from a child’s point of view as she talks to her unborn sibling. It asks what home will look like for future generations if we do not make a change, whilst urging viewers to think about what home means to them and whether it will remain a safe and long-lasting place.
Recognising the importance in educating the younger generation on these topics, room2 will be supporting ClimateEd, a charity which offers free education to children on climate change and carbon literacy, empowering them to take action and understand the effects of our actions.
As part of this partnership, and to help limit the effects of Black Friday purchases this year, room2 will be donating 50 per cent of all bookings made with the code GREENFRIDAY on 25th November to the charity.
room2’s co-founder, Robert Godwin said: “We love Alfie’s approach and the fact that he holds a real understanding of our brand and the values we are looking to promote. The responsibility falls on all of us to build a more sustainable future and collaborating with Alfie has helped us convey this important message in a way that makes the viewer think, feel and we hope act, at this key time of consumption.”
Last year, British Black Friday online sales alone emitted over 386,000 tonnes of carbon emissions, the equivalent of 215,778 return flights between London and Sydney, and the same weight as 3,679 blue whales. To try and reduce this, room2 hometels are asking the public to think about the impact these purchases have before buying.
The Lamington Group announced in September its plans to open three more of its net zero room2 ‘hometels’ in York, Glasgow and Manchester.
