US: BridgeStreet Global Hospitality partnered with cloud platform SiteMinder.
The partnership is intended to strengthen the visibility of BridgeStreet‘s serviced apartments and homes around the world. It sees BridgeStreet.com join SiteMinder’s supplier network of more than 350 distribution channels, and allows its supply to be seen by business travellers worldwide.
Bernhard Ballin, SiteMinder‘s vice president – enterprise in the Americas, said: “BridgeStreet and SiteMinder are in the midst of a very exciting space within the hospitality sector that shows no signs of slowing down. What was once considered ‘alternative’ accommodation is now a part of our industry’s vernacular, and technology is once again proving it is the gateway to further progression and innovation.”
Through SiteMinder’s platform, accommodation providers of all types can integrate their property management system directly with their selected distribution channels to enable a two-way flow of room rates, availability and inventory in real-time. The continuous flow of information eliminates the need for manual entry of data to generate higher revenue and profits for accommodation providers, while also lowering their costs of guest acquisition.
Paula Cullen, director of sales and distribution for Go Native – the first company to sign on with BridgeStreet through SiteMinder – said: “We are delighted to be the first supplier with live inventory via SiteMinder. Being able to easily integrate with BridgeStreet opens up tremendous possibility for our portfolio and our partnership, which continues to grow from strength to strength.”
Sean Worker, BridgeStreet Global Hospitality CEO, said: “Our technology is putting serviced apartments and homes at the forefront of business and leisure travel.” Worker continues, “Technology is not only core to our advancement, it is core to our industry as a whole. We continue to look for solutions that will allow serviced apartments, homes and extended-stay hotels to be easily accessible to the business travellers and travel managers. By connecting with SiteMinder, we have taken a massive and unifying step forward in further accomplishing this goal.”</p
