UK: Hospitality analytics provider Optimand has partnered with Gyana in a bid to enhance marketing capabilities for its hotel and serviced apartment clients.
Gyana processes more than 100 terabyte of data that is provided by over 80 data partners, including GPS, applications and telecom, and builds a digital representation of human movement and traffic over time.
Optimand, a software-as-a-service analytics platform for the hospitality sector, will integrate Gyana’s insights on hotel customer brand preferences locally and nationally, and brands in the area to enhance marketing capabilities for hotels.
Giuseppe Paolelli, managing director of Optimand said combining “online and offline insights” for hotels and serviced apartments will be “invaluable” for their clients.
Joyeeta Das, CEO of Gyana, said “marrying multiple parts of the data and expertise pipeline, is a win win for all”, and the model of “collaborative strategy” can help firms “optimise their investments by sharing resources while retaining distinct identity”.
Gyana has also partnered with Datscha, which provides users with access to data for registered commercial properties in the UK, Sweden and Finland.</p
