Germany: Palacina Berlin, a selection of boutique extended stay apartments, has reported a boost in direct bookings.
The property, which features 16 apartments in a renovated 134-year-old residence, says SiteMinder has given it an improved presence in the market and a surge in reservations through its hotel website and selected distribution channels.
“As a provider of luxury apartments, we work with the idea of creating a home away from home. And, in order to showcase our offering to the world, we needed a way to make sure travellers found us and we knew that way was technology,” said Raphael Elias, reservations and revenue manager at Palacina Berlin. “SiteMinder’s distribution and direct booking solutions have allowed us to very easily implement a dynamic pricing strategy into our business. Not only can we now access all the data we need with the click of a button, we can control our hotel business in a much more efficient way. Ultimately, it means we can focus on continually improving our customer service because the technology takes care of everything else.”
SiteMinder’s regional manager for DACH and France, Clemens Fisch, said: “For many years, Palacina Berlin has continually evolved to respond to the ever-changing needs and preferences of travellers the world over. Their offering today of luxury apartments, which are designed to make guests feel literally at home, is proving to be a real driver of their continued success and SiteMinder could not be more delighted to support them in taking their level of hospitality to new heights. We are surely witnessing a change in Germany, where more and more hotels are seeing technology no longer as a threat, but as an ally for business growth, and we’re excited to have the trust of properties like Palacina Berlin to be a part of this exciting wave of change.”
Originally constructed in 1884, and rebuilt in 2012, Palacina Berlin is part of The Palacina Collection, a group of family-owned boutique hotels and apartments. It is centrally-located close to Potsdamer Platz.</p
